Wednesday, 18 March 2009

What kind of media institution might distribute your media product and why?

After doing some research into comedy distribution I found out the following things. Similarly themed school/teen comedies were very popular with audiences. BoxOfficeMojo.com (a website that deals with how much money movies make) was a useful tool to gauge the popularity of the genre.

I found the following worldwide financial figures and distribution for similar comedies:

American Pie: $235,483,004 Universal
Superbad: $169,871,719 Sony
Mean Girls: $129,042,871 Paramount
Bring it on: $90,449,929 Universal
She's all that: $103,166,989 Miramax
Clueless: $56,631,572 (Domestic Gross only) Paramount

This showed me that the genre itself is very popular with audiences (when done successfully). The top 30 high school comedies on the website earned more than £17 million dollars. Given the relative cheap production costs of a high school comedy (given the lack of special effects or costly shooting locations), there is a high cost to profit ratio. As such, the distribution of the genre is popular with a lot of studios.

It was obvious there was no dominant distributor of the genre so I had to do a little bit more investigation to find the best fit of studio. My movie has a traditional comedy storyline so it was obvious that a more independently minded distribution company wouldn't fit. It would have to be one of the larger companies and probably one of the ones from the six films listed above.

Out of the companies listed above, I think Paramount seems to be the best fit. Mean Girls is the closest comedy to the one that we developed. It also deals with high school social groups and the comedy is mined from the collision of these groups, which is, again, very similar to ours. As well as their previous record for developing successful mainstream teen comedy, they have a large comedy output on their own channel Paramount comedy. No other distributor seems as dedicated to the art of comedy like Paramount so it would be the best fit.

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